PD House got 180 million baht sale from THBA 2017 and hope the total sale amount will reach 300 million after the Fair. They slightly missed the target amount and said that the competition upcountry, especially in the northeast, is high because new entrepreneurs enter the competition such as in Nakorn Ratchasima, Roi Et, Burirum, Udonthani, Leoi and Ubon Ratchathani. This is against home builder market in Bangkok where the competition is not so high. It is believed that home builder market is recovered and PD gets ready for domestic and foreign market.
Miss Tiraporn Suwannasut, marketing manager, PD House International Co., Ltd or PD House Home Builder Center disclosed after participating in “Thailand Home & Building Material Fair : THBF2017 that the needs for home building and purchasing power of the consumers in the first quarter of the year the Cock is better than the past 6 months. .Assess from the booking during the 5 days in the Fair, the total amount of reservation was 184 million baht—82 million in Bangkok and 102 million for upcountry. There are also some target consumers who couldn’t make decisions in the Fair and arranged appointments to make reservations afterwards about 100-120 million baht. The total sale amount from the Fair will be around 300 million baht which is lower than expected but satisfied in current situation.
“From surveying the upcountry market recently it was found that more intrepreneurs enter the home builder market, especially in some provinces in the northeast such as Nakorn Ratchasima, Roi Et, Burirum, Udonthani, Leoi and Ubon Ratchathani..These entrepreneurs originated from local contractors or construction material dealers or architects and engineers once employed by home builder companies. This causes the competition in price is rather high whereas the competition in Bangkok is lower because there are only two or three companies still advertised and publicized and campaigned to promote the sale in the first quarter.”
The situation including the rising price per unit and the growing number of the consumers in Bangkok and perimeter and less competition in price reflects trend and direction of home builder market that it will be better that the past year. However, the company will get ready to cope with the competition in 4.0 era and also get ready to extend the market both domestic and neighbor countries as stated in five year plan, Miss Tiraporn concluded.