04 May2017
PD House” Launched Big Pro-Discount, Upgrade Material-Hope to Get 270 M.in Q2
PD House indicated that during Songkran festival the needs for home building slow down. They launched event road show strategy in department stores both in Bangkok and upcountry together with big promotion—discount, give away and materials upgrade to get 270 m. baht in second quarter. They said the competition is high and worry about the fake entrepreneurs use social media to cheat the consumers and warn the consumers to be careful before making decision.
The situation of home builder market in the first quarter of the year was recovered. The customers began to decide to build or renovate houses and the construction materials price were still stabilized but some like steel were a bit higher.
Miss Thiraporn Suwannasut,Marketing Manager,Pd House International Co., Ltd. or PD House Home Builder center disclosed that the home builder market and the needs to build the houses of the consumers was stagnant during Songkran festival because from the beginning of April. The main reason was because the people paid attention on the festival and used the long holiday for their vacation both domestic and abroad. They then will come back to make decision again after the long holiday.
From the behavior and the needs of the target group consumers for building new houses, the company plan the marketing activities and sales promotion during April 28-30,2017 by hodling event in Robinson Department stores at Sisaman Road, Chachengsao, Ratchaburi, Burirum, Roi-Et etc and also some in May. This will provide opportunity for customers who want to build new houses in the nearby provinces. The company will also provide special promotion for their customers such as discount, give away, and many other materials updated.
The sales promotion activities are to give back the benefit to the customers in the occasion of silver jubilee of the company and also to provoke the decision making of the consumers. The promotion given is the highest in the last five years and hope to get 270 m. baht sales in the second quarter of this year.
The competition among the leading builder companies is not too high in the second quarter. The problems arise from the entering of the new entrepreneurs to the market because they do marketing via social media. This cannot be proved the real exist of them. If they are fake entrepreneurs and try to cheat the consumers by giving low price to motivate them as once happened, it would cause damages both to consumers and builders.
“We would like to warn the consumers to check the existence of the builders before making the decision and don’t believe the words that they can buy the low price materials. That is not true. The entrepreneurs, both new and old, and the government offices concern should be aware of the problems and warn the consumers not to be the victims of the cheating.”Miss Thiraporn warned.
From the behavior and the needs of the target group consumers for building new houses, the company plan the marketing activities and sales promotion during April 28-30,2017 by hodling event in Robinson Department stores at Sisaman Road, Chachengsao, Ratchaburi, Burirum, Roi-Et etc and also some in May. This will provide opportunity for customers who want to build new houses in the nearby provinces. The company will also provide special promotion for their customers such as discount, give away, and many other materials updated.
The sales promotion activities are to give back the benefit to the customers in the occasion of silver jubilee of the company and also to provoke the decision making of the consumers. The promotion given is the highest in the last five years and hope to get 270 m. baht sales in the second quarter of this year.
The competition among the leading builder companies is not too high in the second quarter. The problems arise from the entering of the new entrepreneurs to the market because they do marketing via social media. This cannot be proved the real exist of them. If they are fake entrepreneurs and try to cheat the consumers by giving low price to motivate them as once happened, it would cause damages both to consumers and builders.
“We would like to warn the consumers to check the existence of the builders before making the decision and don’t believe the words that they can buy the low price materials. That is not true. The entrepreneurs, both new and old, and the government offices concern should be aware of the problems and warn the consumers not to be the victims of the cheating.”Miss Thiraporn warned.