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07 Mar2014

One Step Forward for PD House Franchise

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Home Builder business is a business that requires many factors to build a high quality house for a customer. It is ,therefore, necessary for the entrepreneur to have knowledge and managerial skills to push the business to success and also to elevate the standard of the work regularly.This is true to the  franchise system of PD House ,home builder business, which are now widely and well accepted by customers.

Khun Sittiporn Suwannasut,CEO of PD House Corporation Co., Ltd and the executive of PD House franchisor said that “we want to upgrade the home builder entrepreneurs to a high standard so we recruit the interested investors to this business by franchise system. The system will provide advantages to both the customers and the entrepreneurs. Three main factors are required for the investors. Firstly, the minimum capital of 3 million baht is required so there will be no risk for the customers. Secondly, the investors have to strictly follow the managerial procedures of PD House so every house handed over to the customers is the same standard and thirdly, the staff working for franchisee’s office has to attend the training courses held by PD House.

In the year 2014 we set the total sale amount at 2 billion baht and will open 10 more offices in every region upcountry.We also plan to extend home builder franchise to neighboring countries such as Laos,Myanmar and Cambodia in the future to welcome AEC. We now have almost 60 offices all over the country.

“As a brand  and trade mark owner, we take a high risk to allow others to use our brand so we have to strictly recruit those who want to invest with us to make sure that there will be least effects on us.Therefore,the home builder business franchise is carefully designed.”

One of the advantages of franchise system is we can extend our business quickly because we share the invested capital with the investors. The investors is the owner or share holder and has a right to manage the business so they will concern with the business. They will create new ideas are willing to improve their own business to be successful. The disadvantage of the franchise system is we are not the sole owner of the business anymore.

 “We now are more well known among consumers. We can see now that more consumers walk in to us instead of local or private contractors.We become provider of choice and we will be selected if we can respond to their needs.”

I now would like to inform those who are interested in home builder business that “it is easy to walk into this business but to survive in the business is difficult” if you are not a professional. For the consumers, they have to thoroughly study the entrepreneurs, not only believe in what was seen in the advertisement or a high promotion. The have to talk to, search for necessary data because one of the most important aspects in building a house are not only materials and constructing but also a good managerial system. If a company can manage 35 offices with the same standard that means they have a nice managerial system,You agree?Khun Sittiporn concluded.