07 Mar2016
PD HOUSE WENT TO HATYAI TO JOIN 6TH HOME CONDO AND MATERIALS FAIR
Recently, ”Sitiporn Suwannasut” CEO of PD House Corporation Co., Ltd pointed out that the main cause of the problem was the decrease of purchasing power of the consumers. For the reason, PD House introduced the steel structure house into the market.
WHY STEEL STRUCTURE HOUSE
From the past, PD House was the leader in introducing innovation that no one had done before such as the leader in energy saving house which were guaranteed by 26 awards from Department of Energy Substitution and Energy Conservation, Ministry of Energy. Furthermore, PD House was the first home builder company who introduced home builder franchise system and now can has more than 40 offices all over the country. PD House also the leader in introducing pre-fab construction system called Multi-joint Lock System which was different from general pre-fab system.
For the steel structure house or “PD Steel House” which was introduced to the home builder market originated from the notion that residential building in the future tends to be popular among the consumers and the builders. The main reasons for these are 1) it takes short time for construction, 2)it it safe from the earthquake and 3)it is lighter compare to the traditional steel frame house and has a longer life.
BACKGROUND OF STEEL STRUCTURE HOUSE
We have studied the steel structure house for many years but at that time it is not for construction because there were only a few suppliers for steel frame and know-how was limited. Furthermore, the fluctuation of the steel cost caused some difficulties in cost management and the labor cost in Thailand was not so high so the cost for solid concrete construction was lower than steel structure construction. However, in the near future the situation will change. Now we cooperate with 2 steel suppliers and the cost of steel tends to go lower for a period of time so we think this is the right time to introduce steel structure house or “PD Steel House” into the home builder market.
ADVANTAGES AND DISADVANTAGES OF STEEL STRUCTURE WITH PRE-FAB SYSTEM
The first advantage of “PD Steel House” is its lightweight so we can reduce the transportation cost. PD House has provide services in more than 50 provinces all over the country so when compare with concrete house we can reduce the transportation cost to 70-80 percent. This will cause the lower cost of construction. The second advantage is we can reduce the number of labors used un construction. A one storey house can be constructed within 45-60 days by4-5 labors. The third and the last advantage is that the construction is a dry system and electrical tools are used so the work is clean and not so hard. This will motivate more technicians and labors to join the work force and the lack of labor problem will be solved.
The only disadvantage is there are only a few dealers and suppliers for tools and equipments needed in Thailand so we have to import from foreign countries.
ACCEPTANCE OF STEEL HOUSE OF THE CONSUMERS
At the beginning stage of introducing “PD Steel House” to home builder market, it is possible that the acceptance from the consumers is still low and we will be attacked by the competitors. We should make it clear to the consumers. As stated above, the steel used in the construction is a high strength steel, not a kind of steel easily found in the market. The strength and advantages of “PD Steel House” can be accepted by the consumers.
MARKETING STRATEGIES AND CONSUMERS AWARENESS FOR STEEL STRUCTURE HOUSE.
The steel structure house or “PD Steel House” was first introduced into home builder market since the beginning of last year. We brought the sample house to show in Home Builder and Material Fair and many consumers visited the fair had asked for more information but we just tried the market at that time.
This year,2016,we are ready to open for the reservation and have more than 20 designs for the customers’ choices. The cost of the construction ranges from 1 to 5 million THB. Those who interested can ask for more information at the Home Builder And Materials Fair 2016 at IMPACT Muang Thong Thani. Our engineers and architect are ready to give advice.
We provide marketing budget 8 million THB for building awareness to the target group and people in general through marketing activities and media channels.
TARGET GROUP AND EXPECTANCY FOR STEEL STRUCTURE.
The target groups for the steel structure house are the consumers who want to build permanent residence, the consumers who want to build the second home in the country and the investors who want to build the resorts with a short construction term. It is good for the construction in the mountain area or a steep environment. PD Steel House” system is lightweight, convenient for transportation, easily installed and economic. The target sales amount for the first year is 100-200 houses or 200 million baht and the growth rate is 100% in the first three years.
credit : MGR Online
( 18 / 01 / 2559 )
( 18 / 01 / 2559 )